NEED TO KNOW Voice of Chicago’s 2010s street rap wave: Lil Durk born Durk Derrick Banks led the “Signed to the Streets” era and helped turn local drill energy into national momentum through mixtapes, Def Jam releases and later his…
NEED TO KNOW Drill pioneer: Chief Keef aka Keith Cozart helped push Chicago drill into the mainstream in the early 2010s. His 2012 track “I Don’t Like” from Back From the Dead caught Kanye West’s ear and triggered a bidding…
Why Independence Matters in the 2025 Drill Scene? What independence means in drill: Artists release music without a major label and use self-distribution tools like DistroKid or TuneCore. They own their masters and control artwork, rollouts and brand identity. Why…
NEED TO KNOW DCG = “Dreams Conquer Goals” It’s their mission-statement name every song, visual, and caption pushes persistence, ambition, and brotherhood “Mmhmm” lit 2021: A chantable hook and playful delivery turned into viral clips on TikTok/IG, pushing them from local…
NEED TO KNOW “Demure” for Jools is a behavior blueprint, not just a look think calm tone, tidy spaces, punctuality, and small courtesies that make everyday moments feel intentional. Her signature format is the one-take, front-camera mini-monologue with crisp captions,…
